Business Article

17 Bonuses That Attract New Clients By Jennifer Davey
Business Coach & Marketing Strategist of JJS Coaching

Studies have shown that most potential clients don't make a purchase until you reach out to them at least seven times. Some need even more contact than this; they need you to reach out to them again and again, warming them slowly until they're finally ready to make a purchase. The best way to do this is to use a newsletter to reach out to them repeatedly. However, given the fact that many people today are worried about spam in their inboxes, it's becoming harder and harder to get people to share their email addresses.

That's why it helps to give your target market an extra incentive to sign up for your newsletter. This is often called an ethical bribe. The idea is that you are trading valuable, relevant information in exchange for the potential clients contact information. In other words, in order to bring the potential client in to you sales and marketing funnel, you offer something of value in exchange for the privilege of keeping in touch with them.

Your valuable giveaway should be easily accessible, and provide an instant benefit. Try to make it so that it solves a mini-problem or provides an immediate solution. Your potential clients should be able to quickly and easily consume it. You don't want to create something that is so long, that potential clients decide to "read it later", and then put it in the pile of other stuff that they are going to "get to". We all have that pile of stuff we are going to read later, the problem is, later never comes.

Your valuable giveaway needs to follow the 80/20 rule. 80 percent of the information should be valuable, relevant content (what your giving) and 20 percent should be your call to action (what your taking). Your call to action should be just that, calling their pain or problem and then asking them to take action on the results they want to achieve.

It can be tough to come up with a valuable giveaway that inspires your potential clients to sign up for your ezine or newsletter, but to help you get started on the brainstorming process, here's a list of 17 types of giveaways you may want to consider:

  1. A 2- to 3-page report relating to an important issue in your field

  2. A to-do list that people can put into action

  3. A checklist

  4. An easy-to-use kit that leads to an instant mini-result

  5. A task list

  6. A template for documents

  7. A video

  8. A "10 Best" list relevant to your products or services

  9. A tip sheet

  10. An audio recording

  11. A webinar

  12. A workbook

  13. A quiz

  14. A teleseminar

  15. An e-course

  16. An assessment

  17. A special insider's discount on a soon-to-be-released product or service

Get more clients and create a successful business. Grab your copy of my '14-Step Formula for Getting Clients' CD, for only $2.00 (a $27 value). Details are below, click link to get your copy now!



Meet Jennifer Davey

Jennifer DaveyJennifer Davey, Founder of JJS Coaching and Author of the "Getting Clients Home Study Program" and "The 14-Step Formula for Getting Clients", is a Business Coach, Marketing Strategist and Speaker. She helps small businesses and self employed professionals who want more clients develop strategies for getting clients, building business and making more in-come.

Jennifer spent 12 years working in the news media as a Television Director before becoming self employed as a Marketing Consultant and Digital Strategist. While helping small businesses reach their marketing goals, Jennifer realized that many small business owners were creating businesses that were not in alignment with their priorities and values.

Jennifer quickly realized that when her clients tried to build businesses that didn't resonate with their priorities and values; they would either fail or would be successful but miserable with what they had created. She understood that building a business is like building a house; it needs a solid foundation to build on. This foundational realization was a big turning point. It's one of the things that compelled Jennifer to transition from consultant to coach and create her 14-Step Formula for Getting Clients, Building Business and Making More In-come.

Jennifer's mix of real life business experience, practical application of marketing and digital strategies, and media experience create a unique set of skills to help her clients build their businesses much more quickly than they would on their own.

Groups and Associations

  • Board Member National Association for Women Business Owners (NAWBO), Greater Philadelphia.

  • Program Co-Chair National Association for Women Business Owners (NAWBO), Greater Philadelphia

  • Adjunct Faculty: Self-Employed Academy International Association of Self-Employed Communication Professionals

  • Member Women's Referral Network

Gain the independence and lifestyle that you dreamed of when you started your own business. Schedule a Fr-e-e Discovery Session to explore how Jennifer can help you get clients, build your business and make more in-come.


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