Business Article


Being Different To Improve Your Business Strategy By Dennis Sommer
CEO, Executive Business Advisers

Is business strategy improvement a goal of yours this year? Truly differentiating you’re products and services is one proven method to improve your business strategy and growth in today’s challenging economy.

When you act, sound, look and sell the same products and services as other vendors in your industry, current and potential customers just see you as another commodity. This is true for both product and service companies. Pricing is usually the primary and only concern of the customer, because in their eyes, everything else is equal. Price discounting and lower profits is the norm for most businesses in the commodity zone.

To improve your business growth, sales revenues and profits, you need to create a business strategy that focuses on being different. Differentiate your business from others in your market space.

Here are a few things to look at when developing your business strategy to differentiate your business.

– Your website design and look
– Your other sales and marketing collateral
– What you are offering customers
– Product naming
– Language you use, written and verbal
– How you offer your products and services
– How you describe your solutions
– How you describe the benefits
– Your sales process
– Your customer service process

When you differentiate your business, products and services successfully, you become the best choice and selling at a higher price will not be an issue.



Meet – Dennis Sommer

Dennis Sommer – CEO, Executive Business Advisers

Dennis Sommer is a highly sought after business growth expert with over 25 years experience. His specialty is helping companies quickly improve business performance and sales revenue growth. Dennis provides deep functional and industry expertise to help companies overcome their key business challenges and build a roadmap for success.

Using his proven, copyrighted methodology, Dennis analyzes what you are doing today, recommends specific improvement action steps and helps you implement the changes needed to improve your business performance and revenue growth.  His areas of expertise include; strategic planning, sales, marketing, customer service, operations, technology, staff and leadership development.

Dennis’s business improvement and growth expertise has been featured in Entrepreneur magazine, New York Times, Fox News and many more.  

Dennis works with a diverse mix of product and professional service companies.  His clients include; large Fortune 1,000 global companies, medium size growth focused companies and small early stage specialty companies.  He works with family owned, private and public companies.  

Since 1985 Dennis has started three successful growth focused companies. A high-tech product company, a technology consulting firm and Executive Business Advisers.  Dennis is also founder of the EBA Business Success Network, an exclusive executive networking group.  

Dennis has held leadership level positions with: Accenture – a $22 billion global management consulting and technology services firm.  Computer Associates Inc. – a $4 billion enterprise software company.  LDA Systems – a $26 million regional IT consulting firm.  Jo-Ann Stores - a $1billion fabric and craft retailer.  

Dennis is also a highly sought after speaker and author.  He inspires, motivates and educates audiences with his keynotes, seminars and customized training workshops.  Dennis is an international author of 3 books and over 80 published articles on improving business and leadership performance.  

His latest best selling book is “Adviser Secrets – How to Become a Top Performer”.



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