Business Article


Critical Communication Skills You Must Have

By Dennis Sommer

CEO, Executive Business Advisers

Do want to be known as "The Expert" or "The Guru"? Do you want to advance your career and income? If you answered yes to both of these questions then you need to become a “Top Performer” in your profession. Whether you are now a Manager, Executive, Consultant, Sales or Service Specialist, then Communication skills will be one of the keys to your success. Experience and knowledge in your area of specialty may make you an above average performer, but to be a “Top Performer” start implementing the following 5 Communication skills and action items today.

Top performers are successful by being honest, respecting a clients intelligence and focusing all their energies on how to make a difference in a clients life. After reviewing the following “Top Performer” Communication skills and action items, you will know how to be more effective, efficient, and successful.

Improve written, verbal, and listening skills to get your meaning across to key decision makers.

1. Always tell your customer why they should buy/use your offering. Use plain English (no technical terminology) and describe the benefits. Example, “Produce a widget in ½ the time” or “Services are performed in ½ the time and at ½ the cost”.

2. Listen naively instead of defending and debating. By keeping an open, unbiased mind and keeping the customer talking, provides valuable information that can be addressed in the future.

3. Customers will better understand information if told as a story. Instead of showing and describing numbers, statistics and technical points, tell them a story about customer experiences with the offering, how they used it, and the value they received.

4. You have a 50% greater chance of success by translating raw data into simple words, knowledge, and wisdom that customers can use to make smart decisions. Turn raw data into a story.

5. Highlight how easy your offering is to use.



Meet – Dennis Sommer

Dennis Sommer – CEO, Executive Business Advisers

Dennis Sommer is a highly sought after business growth expert with over 25 years experience. His specialty is helping companies quickly improve business performance and sales revenue growth. Dennis provides deep functional and industry expertise to help companies overcome their key business challenges and build a roadmap for success.

Using his proven, copyrighted methodology, Dennis analyzes what you are doing today, recommends specific improvement action steps and helps you implement the changes needed to improve your business performance and revenue growth.  His areas of expertise include; strategic planning, sales, marketing, customer service, operations, technology, staff and leadership development.

Dennis’s business improvement and growth expertise has been featured in Entrepreneur magazine, New York Times, Fox News and many more.  

Dennis works with a diverse mix of product and professional service companies.  His clients include; large Fortune 1,000 global companies, medium size growth focused companies and small early stage specialty companies.  He works with family owned, private and public companies.  

Since 1985 Dennis has started three successful growth focused companies. A high-tech product company, a technology consulting firm and Executive Business Advisers.  Dennis is also founder of the EBA Business Success Network, an exclusive executive networking group.  

Dennis has held leadership level positions with: Accenture – a $22 billion global management consulting and technology services firm.  Computer Associates Inc. – a $4 billion enterprise software company.  LDA Systems – a $26 million regional IT consulting firm.  Jo-Ann Stores - a $1billion fabric and craft retailer.  

Dennis is also a highly sought after speaker and author.  He inspires, motivates and educates audiences with his keynotes, seminars and customized training workshops.  Dennis is an international author of 3 books and over 80 published articles on improving business and leadership performance.  

His latest best selling book is “Adviser Secrets – How to Become a Top Performer”.



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