Business Article

Deciding WHAT You Want By Jennifer Davey
Business Coach & Marketing Strategist of JJS Coaching

After being a consultant, I transitioned to coach partially because I was seeing too many clients falling into the same trap. These clients would put so much time and energy into bringing in clients, making income, and building their business, but they would end up getting nowhere. I began to wonder why this was happening. Eventually, I figured it out: These clients had tons of energy, but they just werenít sure WHAT they wanted, which prevented their businesses from having any direction.  

If youíre unsure of WHAT you want from your business, youíll go nowhere. Without knowing WHAT you want, you may fall into the trap of creating a business that is not aligned with your priorities and your values. Without knowing WHAT you want, you wonít be controlling your business; your business will be controlling you.  

With your business, how many times have you struggled to obtain what you think you should want, only to find, in the end, that this wasnít what you wanted at all. How many times have you found that youíd been working without direction, and that your business had produced disappointing results at best?  

When you think about your business, do you have plans? Do you have a vision? If you want to get clients, make income, and build your business, itís essential to have a clear idea of WHAT you want. Otherwise, youíll just be a rudderless ship floating aimlessly. This is not how to build your dream business.  

To get closer to your clear vision for your business, ask yourself these questions:  

  • Where do you see your business in a year or five years?

  • If you want your business to be different from what it is now, how so?

  • Personally, what do you want to get out of your business?

  • Where are you today with your business?

  • How do you want your situation to be different?

If you take a little bit of time to figure out WHAT you want to get out of your business, reaching your goals because so much easier.

Deciding WHAT You Do  

If you want to be able to make connections with your target market, itís important to know WHAT it is that your business does. If you can find a way to deliver a memorable message about your business to your target market, it becomes much easier to get clients.  

Have you ever seen a piece of marketing, whether itís a website, a TV commercial, or a brochure, and thought, ďI still have no idea what these people are trying to sell!Ē The best marketing messages for getting clients are clear. And if you want a clear message, you have to be able to explain WHAT your business does in simple terms.  

If you can clarify both WHAT you do and WHAT you want, this will be a very powerful tool for you as you move forward with your business. It will help you to make more income, build your business, and, most importantly, get clients.  



Meet Jennifer Davey

Jennifer DaveyJennifer Davey, Founder of JJS Coaching and Author of the "Getting Clients Home Study Program" and "The 14-Step Formula for Getting Clients", is a Business Coach, Marketing Strategist and Speaker. She helps small businesses and self employed professionals who want more clients develop strategies for getting clients, building business and making more in-come.

Jennifer spent 12 years working in the news media as a Television Director before becoming self employed as a Marketing Consultant and Digital Strategist. While helping small businesses reach their marketing goals, Jennifer realized that many small business owners were creating businesses that were not in alignment with their priorities and values.

Jennifer quickly realized that when her clients tried to build businesses that didn't resonate with their priorities and values; they would either fail or would be successful but miserable with what they had created. She understood that building a business is like building a house; it needs a solid foundation to build on. This foundational realization was a big turning point. It's one of the things that compelled Jennifer to transition from consultant to coach and create her 14-Step Formula for Getting Clients, Building Business and Making More In-come.

Jennifer's mix of real life business experience, practical application of marketing and digital strategies, and media experience create a unique set of skills to help her clients build their businesses much more quickly than they would on their own.

Groups and Associations

  • Board Member National Association for Women Business Owners (NAWBO), Greater Philadelphia.

  • Program Co-Chair National Association for Women Business Owners (NAWBO), Greater Philadelphia

  • Adjunct Faculty: Self-Employed Academy International Association of Self-Employed Communication Professionals

  • Member Women's Referral Network

Gain the independence and lifestyle that you dreamed of when you started your own business. Schedule a Fr-e-e Discovery Session to explore how Jennifer can help you get clients, build your business and make more in-come.


Connect with Jennifer




Copyright © 2012-2017 -  All Rights Reserved. A Subsidiary of Viking Web Group.

Web Design and SEO by Viking Web Group