Business Article

Don't Be Afraid of Your Competition By Jennifer Davey
Business Coach & Marketing Strategist of JJS Coaching

For many self-employed professionals and owners of small businesses, there is a natural impulse to view the competition as the enemy. After all, you're competing for the same pool of clients, and their success could translate into your hardship. That's why many businesses see the competition the way warring countries see each other-with suspicion, a little fear, and even some scorn. But in today's hypersocial business climate, it's time to move on from these old approaches and start seeing opportunity in competition.

Your competitors probably aren't going away any time soon, so try to make the best of things. Here are a few tips for turning competition into a good thing.

Always be positive: Privately, you may have negative things to say about your competition, and some of these things may be more or less true. But there's no sense in airing these things publicly. Doing so can actually make you look bad. Always take the high road, and your clients and prospective clients will respect you for it. When asked for your opinion about a competitor or their services, always say something nice (or at least not negative).

Be inspired: Competition breeds innovation. When you see a competitor doing something well, it should make you want to find ways to do it even better. Stay up to date on what your competitors are up to. For example, if you are in retail, you might visit your competitors' stores regularly. If they have a strong online presence, check their websites often and follow their Facebook or Twitter feeds. And when you see something you like, don't just copy what they're doing. Use it as inspiration to provide a similar service that's even better.

Recognize competitors' strengths: There may be a few areas where you just have to concede victory to the competition. On these points, don't be afraid to recommend your competitors' services when it would benefit your clients. Your clients will appreciate the help, which makes it more likely they will continue to work with you on other things. And if the competition hears you're recommending them for some things, they may return the favor.

Collaborate, when possible: There may not be many opportunities for you to reach out and work with your competition directly, but when the opportunities do arise, take advantage of them. For example, if both you and a competitor use blogs to create a buzz and bring in clients, consider exchanging blog posts that each link back to the author's website. And if you're on social networking, engage your competition in conversation when you have industry-relevant points of discussion that would interest your followers.



Meet Jennifer Davey

Jennifer DaveyJennifer Davey, Founder of JJS Coaching and Author of the "Getting Clients Home Study Program" and "The 14-Step Formula for Getting Clients", is a Business Coach, Marketing Strategist and Speaker. She helps small businesses and self employed professionals who want more clients develop strategies for getting clients, building business and making more in-come.

Jennifer spent 12 years working in the news media as a Television Director before becoming self employed as a Marketing Consultant and Digital Strategist. While helping small businesses reach their marketing goals, Jennifer realized that many small business owners were creating businesses that were not in alignment with their priorities and values.

Jennifer quickly realized that when her clients tried to build businesses that didn't resonate with their priorities and values; they would either fail or would be successful but miserable with what they had created. She understood that building a business is like building a house; it needs a solid foundation to build on. This foundational realization was a big turning point. It's one of the things that compelled Jennifer to transition from consultant to coach and create her 14-Step Formula for Getting Clients, Building Business and Making More In-come.

Jennifer's mix of real life business experience, practical application of marketing and digital strategies, and media experience create a unique set of skills to help her clients build their businesses much more quickly than they would on their own.

Groups and Associations

  • Board Member National Association for Women Business Owners (NAWBO), Greater Philadelphia.

  • Program Co-Chair National Association for Women Business Owners (NAWBO), Greater Philadelphia

  • Adjunct Faculty: Self-Employed Academy International Association of Self-Employed Communication Professionals

  • Member Women's Referral Network

Gain the independence and lifestyle that you dreamed of when you started your own business. Schedule a Fr-e-e Discovery Session to explore how Jennifer can help you get clients, build your business and make more in-come.


Connect with Jennifer




Copyright 2012-2017 -  All Rights Reserved. A Subsidiary of Viking Web Group.

Web Design and SEO by Viking Web Group