Business Article

Getting Clients By Knowing WHAT By Jennifer Davey
Business Coach & Marketing Strategist of JJS Coaching

To be successful at getting clients, building your business and making more income you need to be clear on WHAT you want and WHAT you do. If you donít you could wander around pointlessly putting a lot of your time energy and effort in to nothing. Read more to find out how to get clear on the WHATs for you business.

Getting Clients by Knowing WHAT

New clients are very important to the growth of your business.  Successful business owners spend hours of their time marketing their services and getting new business.  Often businesses fail because they put in a ton of work towards getting new clients but yield poor results.  To get great results you have to know what you want.  Having a clear direction for your business will PULL clients to you.

This is a simple analogy, but an apt one.  Think of your business as a car on a trip.  You are moving from Boise to Los Angeles.  You can probably make it to Los Angeles without a map, but you will take wrong turns, waste time, waste gas, and get frustrated.  With a map, or plan, your business will move along every workday.  The map is laid out with what you want.  This is the difference between you making things happen and letting things happen.  Be proactive to get results.

When you have a clear direction and know what you want, you can easily tweak your business when things arenít working properly.  Every success story is full of failure, but those who finally reach the pinnacle knew where they were going all along and adjusted along the way.

Take the time necessary and think about your vision.  Plan your roadmap to success.

There are several questions to ask yourself to create an accurate compass for your business.

  • What do you want your business to look like in 3 years?

  • What do you want to specifically gain from your business?

  • Where are you now?

  • Where do you personally want to be in 3 years?

Once you answer these simple questions it is easy to see where you are today and what to do to get where you want to go in the future.

In addition to knowing what you want, you need to know what exactly your business does.  Many businesses struggle or fail because they donít have a clear message describing what they offer.  You need to be able to communicate CLEARLY to your target market the BENEFIT for them of working with you. Understanding what your business does makes it simple to communicate, whatís in it for your clients.

These are two ways to keep your business driving forwards, knowing what you want and what you do. Identify your ďWhatísĒ and you will be amazed at the results.



Meet Jennifer Davey

Jennifer DaveyJennifer Davey, Founder of JJS Coaching and Author of the "Getting Clients Home Study Program" and "The 14-Step Formula for Getting Clients", is a Business Coach, Marketing Strategist and Speaker. She helps small businesses and self employed professionals who want more clients develop strategies for getting clients, building business and making more in-come.

Jennifer spent 12 years working in the news media as a Television Director before becoming self employed as a Marketing Consultant and Digital Strategist. While helping small businesses reach their marketing goals, Jennifer realized that many small business owners were creating businesses that were not in alignment with their priorities and values.

Jennifer quickly realized that when her clients tried to build businesses that didn't resonate with their priorities and values; they would either fail or would be successful but miserable with what they had created. She understood that building a business is like building a house; it needs a solid foundation to build on. This foundational realization was a big turning point. It's one of the things that compelled Jennifer to transition from consultant to coach and create her 14-Step Formula for Getting Clients, Building Business and Making More In-come.

Jennifer's mix of real life business experience, practical application of marketing and digital strategies, and media experience create a unique set of skills to help her clients build their businesses much more quickly than they would on their own.

Groups and Associations

  • Board Member National Association for Women Business Owners (NAWBO), Greater Philadelphia.

  • Program Co-Chair National Association for Women Business Owners (NAWBO), Greater Philadelphia

  • Adjunct Faculty: Self-Employed Academy International Association of Self-Employed Communication Professionals

  • Member Women's Referral Network

Gain the independence and lifestyle that you dreamed of when you started your own business. Schedule a Fr-e-e Discovery Session to explore how Jennifer can help you get clients, build your business and make more in-come.


Connect with Jennifer




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