Business Article


How To Handle A Crisis By Dennis Sommer
CEO, Executive Business Advisers

Crisis or disaster strikes, are you ready for it? Whether it is a business disaster or one of a personal nature, you can train yourself to react calmly and decisively to what ever situation confronts you. Here are some key actions to follow.

1. Prepare for the worst even as you hope for the best. Try to think ahead and plan a response for anything that could go wrong. Envisioning worst case scenarios will help keep you on your toes, which will help you even if the crisis that erupts is not one you anticipated.

2. Resist the temptation to plunge into action before examining the situation thoroughly. Even in the most dire circumstances, you can actually afford time to look things over before deciding what to do.

3. Do not try to confront the crisis halfheartedly. Once you have made up your mind, move forward confidently. Experts compare this to getting on a fast moving freeway. Approach slowly enough to take in the situation, then accelerate firmly to enter the traffic flow safely.

4. You will wear yourself out mentally and emotionally if you try to handle the problem all by yourself. Call in the people most qualified to help you, before the crisis grows out of control.

5. Details are important, but do not become so obsessed with the minute details that you forget about the overall big picture that needs addressing.

6. Denying that a problem exists will ultimately cost you time and credibility. Answer questions accurately. If you do not know the answer, say so, and try to find out.

7. It may seem overwhelming now, but a problem sometimes masks an opportunity you overlooked before. Keep your mind open to new ideas and possibilities.



Meet – Dennis Sommer

Dennis Sommer – CEO, Executive Business Advisers

Dennis Sommer is a highly sought after business growth expert with over 25 years experience. His specialty is helping companies quickly improve business performance and sales revenue growth. Dennis provides deep functional and industry expertise to help companies overcome their key business challenges and build a roadmap for success.

Using his proven, copyrighted methodology, Dennis analyzes what you are doing today, recommends specific improvement action steps and helps you implement the changes needed to improve your business performance and revenue growth.  His areas of expertise include; strategic planning, sales, marketing, customer service, operations, technology, staff and leadership development.

Dennis’s business improvement and growth expertise has been featured in Entrepreneur magazine, New York Times, Fox News and many more.  

Dennis works with a diverse mix of product and professional service companies.  His clients include; large Fortune 1,000 global companies, medium size growth focused companies and small early stage specialty companies.  He works with family owned, private and public companies.  

Since 1985 Dennis has started three successful growth focused companies. A high-tech product company, a technology consulting firm and Executive Business Advisers.  Dennis is also founder of the EBA Business Success Network, an exclusive executive networking group.  

Dennis has held leadership level positions with: Accenture – a $22 billion global management consulting and technology services firm.  Computer Associates Inc. – a $4 billion enterprise software company.  LDA Systems – a $26 million regional IT consulting firm.  Jo-Ann Stores - a $1billion fabric and craft retailer.  

Dennis is also a highly sought after speaker and author.  He inspires, motivates and educates audiences with his keynotes, seminars and customized training workshops.  Dennis is an international author of 3 books and over 80 published articles on improving business and leadership performance.  

His latest best selling book is “Adviser Secrets – How to Become a Top Performer”.



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