Business Article

Stop Blaming the Economy and Start Taking Action! By Jennifer Davey
Business Coach & Marketing Strategist of JJS Coaching

Many businesses are struggling in today’s economic climate. The hard times have touched us all, but it does not have to hurt your bottom line. Small-business owners just have to be innovative while embracing new technologies. I’ll share some of my ideas for how to use marketing to transcend the down economy and thrive through tough times.  

Stop Blaming the Economy and Start Taking Action!  

If you believe some of the news stories about the current economy, you might think the entire country is failing and that no one out there is doing well. But while there’s no denying that times are tough, many businesses are booming. In fact, some are thriving more than ever. And it’s not because these people know some secret to success during down times. They’ve simply adjusted to the situation and shifted their marketing focus. Anyone can do it.  

If your business is not thriving like it used to, it’s time to stop blaming the economy. Remember, nobody knows exactly how long this economic downturn will last, and some elements of the recession may be here to stay indefinitely. So it’s time to adjust to the new climate. Here are some things you can do.

Use free marketing

Start by looking at ways that your operating expenses can be reduced. This doesn’t mean you need to cut parts of your business or get rid of employees. It means getting innovative and using all the tools that are available. For example, are you actively promoting your business through social-networking services like Facebook, Twitter, and LinkedIn? These are free and easy to use, and more and more businesses are using them to bring in a whole new set of clients.                                                                                                                                                                                          

The one thing you do not want to do is scale down your marketing. Too many businesses fall into this trap during lean times, and they end up stagnating instead of growing. Rather than scaling down, take your marketing in new directions, and don’t be afraid to embrace new technologies.  

And of course, if you do not already have a well-designed website that is drawing clients to take action, you need to have one. In fact, even if you do have a website, you might want to take a critical look at it to see where it can be improved. Like social networking, search engines are essentially free marketing. Sure, it costs some money to create and maintain a website, but the cost is much less than some traditional marketing mediums.

Focus on your target market

As part of your efforts to streamline your marketing, think carefully about who you are trying to draw into your business, and target your marketing to them. There ARE people who simply wouldn’t be interested in your products or services, don’t give them another thought. Trying to market to them would be a waste of time and energy. Instead, get to know the people who would actually buy from you, and cater to them.  

Once you know who your target market is, do everything you can to please them. Focus on providing top-quality products and services, and be sure to outshine your competition when it comes to personality and customer interactions. This way, strong word-of-mouth—another free marketing tool—will gradually build, eventually bringing you a steady stream of clients. Remember, businesses that consistently make provide value are recession-proof.



Meet Jennifer Davey

Jennifer DaveyJennifer Davey, Founder of JJS Coaching and Author of the "Getting Clients Home Study Program" and "The 14-Step Formula for Getting Clients", is a Business Coach, Marketing Strategist and Speaker. She helps small businesses and self employed professionals who want more clients develop strategies for getting clients, building business and making more in-come.

Jennifer spent 12 years working in the news media as a Television Director before becoming self employed as a Marketing Consultant and Digital Strategist. While helping small businesses reach their marketing goals, Jennifer realized that many small business owners were creating businesses that were not in alignment with their priorities and values.

Jennifer quickly realized that when her clients tried to build businesses that didn't resonate with their priorities and values; they would either fail or would be successful but miserable with what they had created. She understood that building a business is like building a house; it needs a solid foundation to build on. This foundational realization was a big turning point. It's one of the things that compelled Jennifer to transition from consultant to coach and create her 14-Step Formula for Getting Clients, Building Business and Making More In-come.

Jennifer's mix of real life business experience, practical application of marketing and digital strategies, and media experience create a unique set of skills to help her clients build their businesses much more quickly than they would on their own.

Groups and Associations

  • Board Member National Association for Women Business Owners (NAWBO), Greater Philadelphia.

  • Program Co-Chair National Association for Women Business Owners (NAWBO), Greater Philadelphia

  • Adjunct Faculty: Self-Employed Academy International Association of Self-Employed Communication Professionals

  • Member Women's Referral Network

Gain the independence and lifestyle that you dreamed of when you started your own business. Schedule a Fr-e-e Discovery Session to explore how Jennifer can help you get clients, build your business and make more in-come.


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