Business Article

Strategies To Attract New Clients By Jennifer Davey
Business Coach & Marketing Strategist of JJS Coaching

You need new clients to be successful in your business, which means you need to spend time marketing. You also need time to actually run your business, which means you need time to work. Discover 5 ways to work smarter, instead of harder and market more effectively.

Attract New Clients With Ease  

New clients are the lifeblood of any business.  Part of any daily work routine must involve getting new business.  However, you can’t spend all your time marketing to new clients.  You need to get work done too.  The goal is to market smarter, not harder.  Let’s take a look at some ways to market more effectively.  

Narrow Your Focus

Getting new clients is going to take time and effort.  For every client that says “yes” there are ten others who said “no” to your proposal.  By narrowing down your focus the client pool is smaller and more willing to say “yes.”  Figure out what your niche is to maximize your chances and lighten your workload.  


Nobody likes arrogance, but in business it’s a necessary trait.  If you don’t tell people how great you are, they’ll never find out.  Everyone wants an expert to work on his or her project.  Put yourself out there as an expert.  There are many ways to publicize your expertise.  Don’t be shy about touting your ability.  Soon clients will be coming to you.  


Schedule time for marketing! If you don’t put it on your calendar, there will never be a good time to do it. Market EVERY DAY. When you’re focusing on marketing, turn off the phone and shut down your email software.  


Everyone loves to belong to a community.  It’s no different in a school or in the business world.  Create and use a network of peers and clients.  People love to help others and be part of something great.  Don’t be shy about letting people know what you are currently involved in.  A lot of businesses run solely on referrals.  

Follow Through

People lead busy lives and will forget about a contact they made.  Maybe they need some persuading.  Keep following up with possible clients to remind them why you are right for the job.  Periodically check in with existing clients to see if they need anything extra.  People who work are the ones who follow through.


Meet Jennifer Davey

Jennifer DaveyJennifer Davey, Founder of JJS Coaching and Author of the "Getting Clients Home Study Program" and "The 14-Step Formula for Getting Clients", is a Business Coach, Marketing Strategist and Speaker. She helps small businesses and self employed professionals who want more clients develop strategies for getting clients, building business and making more in-come.

Jennifer spent 12 years working in the news media as a Television Director before becoming self employed as a Marketing Consultant and Digital Strategist. While helping small businesses reach their marketing goals, Jennifer realized that many small business owners were creating businesses that were not in alignment with their priorities and values.

Jennifer quickly realized that when her clients tried to build businesses that didn't resonate with their priorities and values; they would either fail or would be successful but miserable with what they had created. She understood that building a business is like building a house; it needs a solid foundation to build on. This foundational realization was a big turning point. It's one of the things that compelled Jennifer to transition from consultant to coach and create her 14-Step Formula for Getting Clients, Building Business and Making More In-come.

Jennifer's mix of real life business experience, practical application of marketing and digital strategies, and media experience create a unique set of skills to help her clients build their businesses much more quickly than they would on their own.

Groups and Associations

  • Board Member National Association for Women Business Owners (NAWBO), Greater Philadelphia.

  • Program Co-Chair National Association for Women Business Owners (NAWBO), Greater Philadelphia

  • Adjunct Faculty: Self-Employed Academy International Association of Self-Employed Communication Professionals

  • Member Women's Referral Network

Gain the independence and lifestyle that you dreamed of when you started your own business. Schedule a Fr-e-e Discovery Session to explore how Jennifer can help you get clients, build your business and make more in-come.


Connect with Jennifer




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