Business Article

Testimonials: When Is the Best Time to Ask? By Jennifer Davey
Business Coach & Marketing Strategist of JJS Coaching

I often talk to clients who are not comfortable requesting testimonials. They might feel that testimonials shouldn’t have to be forced, but that they should just come naturally. Sometimes you will get ready-made testimonials from clients, but for the most part, you’re going to have to ask clients to write out their thoughts.  

The best time to ask for a testimonial is when a client is pleased with the work you’ve done for them—for example:  

·         When you’ve successfully completed a project.

·         When your work has helped them get closer to solving a problem.

·         When you have solved a problem for them.

·         When they express that they’re happy with your work.

·         When they thank you for your work.

·         When you deliver your finished product.  

When a client expresses that they’re pleased with your work, ask if you may share their story with your potential clients. If they say they have no problem with this, tell them that you will send an email requesting their testimonial.  

Another good approach is to provide your clients with a survey form every time you complete a project, sell them something, or finish your work for them. Inform them that their participation is completely up to them, and that you might use anything they write as a testimonial.  

You might also consider reaching out to people who have said positive things about your work in the past. Ask if you can use their email or verbal comments, and find out if they would like to add to or alter their initial feedback.

Testimonials that Get Clients

Testimonials are Social Proof that you are good at what you do. This social proof lets potential clients know you’ll provide the results you promised in your sales copy, marketing materials and conversations. This reassures them that they can TRUST you and helps them justify their purchases.  

However, for a testimonial to motivate potential clients, it needs to say more than, “You Rock!” It must tell potential clients WHY you rock, and it needs to be in compliance with the new FTC Guidelines.  

An effective testimonial describes the problem or difficulty that motivated a client to work with (or buy from) you and the result they achieved. The more specific and tangible the details, the better.  

You want to make it easy for your clients to write testimonials, and it helps if they follow a specific format, so ask them a few questions to get answers that will help you get clients.



Meet Jennifer Davey

Jennifer DaveyJennifer Davey, Founder of JJS Coaching and Author of the "Getting Clients Home Study Program" and "The 14-Step Formula for Getting Clients", is a Business Coach, Marketing Strategist and Speaker. She helps small businesses and self employed professionals who want more clients develop strategies for getting clients, building business and making more in-come.

Jennifer spent 12 years working in the news media as a Television Director before becoming self employed as a Marketing Consultant and Digital Strategist. While helping small businesses reach their marketing goals, Jennifer realized that many small business owners were creating businesses that were not in alignment with their priorities and values.

Jennifer quickly realized that when her clients tried to build businesses that didn't resonate with their priorities and values; they would either fail or would be successful but miserable with what they had created. She understood that building a business is like building a house; it needs a solid foundation to build on. This foundational realization was a big turning point. It's one of the things that compelled Jennifer to transition from consultant to coach and create her 14-Step Formula for Getting Clients, Building Business and Making More In-come.

Jennifer's mix of real life business experience, practical application of marketing and digital strategies, and media experience create a unique set of skills to help her clients build their businesses much more quickly than they would on their own.

Groups and Associations

  • Board Member National Association for Women Business Owners (NAWBO), Greater Philadelphia.

  • Program Co-Chair National Association for Women Business Owners (NAWBO), Greater Philadelphia

  • Adjunct Faculty: Self-Employed Academy International Association of Self-Employed Communication Professionals

  • Member Women's Referral Network

Gain the independence and lifestyle that you dreamed of when you started your own business. Schedule a Fr-e-e Discovery Session to explore how Jennifer can help you get clients, build your business and make more in-come.


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